For lovers of facts, students of popular culture, history buffs, and science enthusiasts, the fascinating stories behind 500 everyday items, expressions, and customs--from Kleenex to steak sauce, Barbie Dolls to honeymoons.

For lovers of facts, students of popular culture, history buffs, and science enthusiasts, the fascinating stories behind 500 everyday items, expressions, and customs--from Kleenex to steak sauce, Barbie Dolls to honeymoons.

A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. B & W photographs and illustrations throughout.

【美】山姆·高斯林（Sam Gosling） 美国心理学会（APA）青年心理学家年度杰出贡献奖得主、柏克莱大学心理博士、得克萨斯大学心理学副教授。 他的作品广泛出现于各大媒体上，比如《纽约时报》《今日心理》《华盛顿邮报》《早安美国》等。他的首部著作就被知名科学杂志New Sci entist选为年度好书，受到广大报纸、广播、电视等一流媒体的好评。高斯林博士的研究领域为性格差异，以及人们在日常生活中如何形塑对他人的印象。 首次创造的“房间研究”，由整体环境、摆放物品的特点精准判断物品主人的性格，被广大媒体赞誉为“观察教父”，受到广大报纸、广播、电视等一众媒体的好评。

【美】山姆·高斯林（Sam Gosling） 美国心理学会（APA）青年心理学家年度杰出贡献奖得主、柏克莱大学心理博士、得克萨斯大学心理学副教授。 他的作品广泛出现于各大媒体上，比如《纽约时报》《今日心理》《华盛顿邮报》《早安美国》等。他的首部著作就被知名科学杂志New Sci entist选为年度好书，受到广大报纸、广播、电视等一流媒体的好评。高斯林博士的研究领域为性格差异，以及人们在日常生活中如何形塑对他人的印象。 首次创造的“房间研究”，由整体环境、摆放物品的特点精准判断物品主人的性格，被广大媒体赞誉为“观察教父”，受到广大报纸、广播、电视等一众媒体的好评。

Everyone knows what a tree looks like, right? But have you ever really seen the delicate flowers of a red maple? The emerging leaves of a tulip poplar? The twigs of a beech? When you look at a tree up close, a whole new world of form and detail emerges-you encounter beauty that you never knew existed, and you begin to appreciate trees in a whole new way.

Everyone knows what a tree looks like, right? But have you ever really seen the delicate flowers of a red maple? The emerging leaves of a tulip poplar? The twigs of a beech? When you look at a tree up close, a whole new world of form and detail emerges-you encounter beauty that you never knew existed, and you begin to appreciate trees in a whole new way.

Shortlisted for the Design History Society Scholarship Prize 2001-2002 What do things mean? What does the life of everyday objects after the check-out reveal about people and their material worlds? Has the quest for the real thing become so important because the high tech world of total virtuality threatens to engulf us? This pioneering book bridges design theory and anthropolo...(展开全部)

Social capital theorists have shown that inequality arises in part because some people enjoy larger, more supportive or otherwise more useful networks. But why do some people have better networks than others? Unanticipated Gains argues that the answer lies less in people's deliberate "networking" than in the institutional conditions of the colleges, firms, gyms, and other organ...(展开全部)

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden con...(展开全部)